The University of Georgia Small Business Development Center is now introducing the Regions Bank Entrepreneurship Academy! This program is a one of four educational webinars that will be offered at no-cost to business owners around the state. These webinars will instruct on how to grow your business and incorporate new processes to improve efficiency. You can attend any or all of the Entrepreneurship Academy Webinars. The Marketing session is an interactive course designed to teach small business owners and key managers how to market their business effectively and efficiently. This program will get small business owners up to speed on marketing strategies to develop innovative marketing tactics that build loyal customers and grow their business

Course Outline

• What is Marketing? 
• Why do we Market? 
• 4 Ps
• Target Market
• Marketing Strategy Plan
• Q&A and Wrapup

Learner Outcomes

• An understanding of what marketing is, why we market, and how a strategic marketing plan can assist your business
• Understanding the 4 Ps of Marketing and how they are integral to the success of your business's marketing plan
• Ability to articulate who the target market for your business is and how to build a strategy to reach that target market