Crafting an effective social media approach will help tackle these challenges and more. Social media strategies equip you to set goals and guardrails, track performance, and tweak your benchmarks over time. Having a starting point, you can measure what is working and how to shift your activity to achieve your goals.

What to expect from this Live Online Workshop?

• Importance of having a social media presence
• Setting social media marketing goals that align to business objectives
• Understanding your audience and competition
• Selecting the correct social media platforms for your business
• Developing effective social content
• Methods for extending your social reach
• Tracking your results to know if the strategy is working or not